ShipHawk

“Thanks to ShipHawk’s logistics automation technology, we’re able to
get our product packed and out the door in the most effective manner
possible. This solution has improved our margins, let us better utilize
our employees’ time, and even helped the company grow.”
ANTHONY THORN, Director of IT for JL Marine

BY THE NUMBERS

Improved margins

through automated,
highly accurate pricing

Enhanced
staff
productivity

by repurposing employees
from manual order
fulfillment to more
productive,
forward-looking roles

Expanded
into new
markets

“Before ShipHawk, we relied on a fully manual process. This was consuming by removing previous logistical and order-fulfillment obstacles to scaling, all without the Saving time and money with accurate, real-time
shipping rates and packing optimization:

shipping rates and packing optimization: BY THE NUMBERS

How Power-Pole maker JL Marine has improved margins,
boosted efficiencies, and even found a way to expand into
new markets

The Challenge

JL Marine Systems, a designer of industry-leading boat control technology, including the Power-Pole shallow-water anchors, was facing major packing and shipping headaches that were affecting the company’s bottom line.

With a catalog featuring hundreds of diverse products — some oddly shaped and large, some loose, others pre-packed — order shipping costs were often difficult to estimate upfront, which often resulted in dimensional discrepancies and price adjustments from carriers. This meant that JL Marine had to either absorb these costs or rebill their customers - neither a good option.

In addition, JL Marine sells both directly to customers and through its network of 3,500 dealers around the world - which means the company receives a constant stream of unique orders — from single-item purchases to bulk orders of large, difficult-to-package items. With the manual processes they were using for packing and shipping, JL Marine was spending too many man-hours fulfilling orders and leaving margin on the table because they lacked the automation tools to accurately estimate.

The Solution: ShipHawk.

When they deployed ShipHawk, JL Marine’s Power-Pole team solved these problems immediately. With ShipHawk’s state-of-the-art shipping algorithm, the company was able to generate highly accurate, on-demand pricing for customers and dealers — pricing that was based on ShipHawk’s intelligent, multi-carrier rating algorithm that accurately estimated packing costs.

“Because ShipHawk automatically calculates our fulfillment costs in real-time, we’re able to provide accurate
on-demand pricing for our retail customers and dealers and eliminate problems like dimensional discrepancies.
The effect of that has been not only more satisfied customers, but also improved margins for us.”

ANTHONY THORN, Director of IT for JL Marine

With ShipHawk’s shipping API, JL Marine was also able to integrate its new logistics solution directly into its existing ERP platform, Everest. This has created a seamless, automated logistics experience for the Power-Pole team, helping to streamline the packing of their products. Plus, it’s now boosting the ROI on every shipment that goes out the door.

“With ShipHawk, we went from a manual packing and shipping process to a fully automated and intelligent
solution. It has saved us processing time, helped us make better use of our employees’ talents, and boosted our
margins on every order. Also, with these logistical problems out of the way, we’ve even been able to start
expanding into new markets!”

ANTHONY THORN, Director of IT for JL Marine

About JL Marine

JL Marine Systems is an industry-leading designer and manufacturer of boat control technology. The Tampa, Florida-based company’s Power-Pole was named the Official Shallow Water Anchor of the 2016 Bass Champs Season and has earned numerous additional accolades from professionals and boating enthusiasts. JL Marine’s Power-Pole anchors and accessories are distributed through the company’s network of more than 1,500 US-based dealerships and more than 3,500 dealers throughout the world.

About ShipHawk

ShipHawk is a shipping automation and intelligence platform that helps businesses save money, increase operational efficiencies and gain data-driven insights throughout their fulfillment process.