# Case Study:

# HYPER RACING

## Overview

**With extensive micro sprint racing experience behind him, Mike Dicely and his wife,**  
**Christy incorporated Hyper Racing in 1994 and began production of the first Hyper**  
**Racing chassis. The company’s steady growth over the years was kicked into high**  
**gear in 2018 and throughout the COVID-19 pandemic as consumers looked for**  
**outdoor recreational sports. In addition, many NASCAR drivers use Hyper Racing’s**  
**class of cars to keep their skills sharp in between races. Hyper Racing sells micro**  
**sprint race cars, fuel injection systems, and parts/accessories.**

**Industry**  
Automotive

**Automated packing process**  
**to ensure every order**  
**is packed in the best box**

## service level

**ERP**  
NetSuite

**Website**  
www.hyperracing.com

## Benefits & Key Outcomes

## Accurate shipping

**Increased fulfillment**  
**efficiency and accuracy**  
**without adding headcount**

**Improved customer**  
**experience during**  
**the ordering process**

**With three warehouses and approximately 8,000 SKUs, Hyper Racing needed an advanced shipping solution to increase**  
**productivity and reduce shipping costs without hiring more employees. From products ranging in sprint car bodies to bolts**  
**and tires to gloves, the weights and dimensions of Hyper Racing’s products are incredibly varied. While they were already**  
**keeping track of dimensions, the small warehouse team had to rush through the packing process and would grab whatever**  
**carton they knew would fit the contents of the order just to get it out the door faster. Another challenge was that there**  
**wasn’t enough time to accurately and manually rate shop shipping options for the hundreds of packages shipped per day.**  
**As a result, Hyper Racing was often paying for more expensive carriers or an unnecessary shipping method.**

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# Case Study:

# HYPER RACING

**Its focus was to automate and streamline shipping processes and provide a better customer experience. It also needed a**  
**solution to integrate seamlessly with its ERP, NetSuite. “ShipHawk was the only solution we found that could unify all the**  
**items in the order and accurately pick out the right box from the shelf and accurately rate quote the package before it is**  
**even packed and put on the scale,” said Hyper Racing Owner and Founder, Mike Dicely.**

## Solution

**Hyper Racing implemented ShipHawk’s solution to automate and upgrade the company’s operation. By automatically**  
**calculating the final packed dimensions and weight for each order, the solution improves the customer experience and**  
**expedites order processing. “Now, our employees don’t have to pull out a measuring tape to measure the box, weigh it,**  
**and enter all the details into a system,” said Dicely. “They just scan the barcode and ShipHawk brings the order up and**  
**writes back the fulfillment to NetSuite – it saves a lot of time,” said Dicely.**

**With ShipHawk's tight NetSuite integration, order details automatically sync back to NetSuite, meaning the warehouse**  
**team isn't having to spend extra time inputting order details in a system and then double-checking that everything is**  
**correct. Additionally, Hyper Racing has been able to increase daily order throughput without hiring additional employees.**

**To improve the customer experience, Hyper Racing took advantage of in-cart rating to ensure customers are always seeing**  
**the most accurate shipping rates within the shopping cart in real-time. Dicely stated, “we were able to integrate our**  
**website with ShipHawk and it worked great.” Not only does in-cart rating improve the end customer’s experience but it also**  
**benefits Hyper Racing as they are able to make better up-front decisions and cut down on shipping costs.**

## ShipHawk helps our profits, so we can do more with less labor. ShipHawk is a worthwhile investment. It’s the best solution we could find and their support has been excellent.