# This Unlikely Company Could Crush Amazon. . .If It Gets One Thing Right

CEO and Co-Founder Jeremy Bodenhamer recently wrote a thought leadership piece about shipping challenges featured in Venture Beat: [This unlikely company could crush Amazon ... if it gets one thing right](http://venturebeat.com/2015/06/24/this-unlikely-company-could-crush-amazon-if-it-gets-one-thing-right/)

An unexpected company could be one of the few retailers to take on Amazon successfully.

_"Amazon is actually losing billions on shipping each year. And as its market share grows, this number is growing —not shrinking as originally expected. In 2014, Amazon’s shipping expenses [rose](http://blogs.wsj.com/digits/2015/04/23/amazon-earnings-what-to-watch-6/) 31 percent to $8.7 billion, exceeding even the impressive 20 percent bump in sales the eCommerce giant enjoyed. Amazon can’t continue to lose money on shipping forever."_

[Read on](http://venturebeat.com/2015/06/24/this-unlikely-company-could-crush-amazon-if-it-gets-one-thing-right/) to learn the steps Amazon needs to take to overcome their shipping challenges, and how this one, unexpected company could already be ahead of the game.